Danger: Soliciting Unqualified Opinions

Danger: Soliciting Unqualified Opinions

One of the most challenging internal jobs for marketers is attempting to convince management to make a change—to take a different path with advertising, introduce a new product or service, partner or merge with another company, revise pricing based upon market...
Business Politics

Business Politics

Behind the traditional “Four P’s” of marketing lies a well-known but rarely discussed cousin—the fifth P. This one stands for politics. Inter-company politics is as much a part of today’s fast-paced, global business economy as it was back in the days of buggy whip...
People: Your Biggest Asset

People: Your Biggest Asset

Whether you’re in a 100-person company or a 2,000-person company, and whether you use just a few external vendors or hundreds, one rule remains: managing internal and external personnel is necessary for overall company growth, cost containment, and deployment against...
Culture Shocked

Culture Shocked

Having worked for eight companies and consulted with many more, I have seen all types of business cultures. But when you boil them down, there are really just two kinds: structured and unstructured. Structured cultures involve an approved “code of conduct,” which is...