Outsourcing IT development can be a powerful business tool for companies that learn its best applications. Think of it this way: opening a can of soup with an electric drill would be a bad experience. But that doesn’t mean the electric drill is useless — it’s just not being used for what it’s best suited … Continue reading “Nearshore, Offshore or Hereshore? – As Seen In TX CEO Magazine

One of the most challenging internal jobs for marketers is attempting to convince management to make a change—to take a different path with advertising, introduce a new product or service, partner or merge with another company, revise pricing based upon market activity, or employ strategies to stifle the competition. That challenge is exacerbated when internal … Continue reading “Digital Transformation”

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