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Beware Of The Threat Within — Protect Your Data.

Beware Of The Threat Within — Protect Your Data.

Online hackers generally target financial institutions, major retailers and anyone holding large amounts of consumer data (i.e. credit card companies). Every few months some major corporation is the victim of a data security breach. Whether the thief gets ahold of sensitive consumer data or sensitive internal data, the companies cry foul, promise to investigate and […]

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Danger: Soliciting Unqualified Opinions

Danger: Soliciting Unqualified Opinions

One of the most challenging internal jobs for marketers is attempting to convince management to make a change—to take a different path with advertising, introduce a new product or service, partner or merge with another company, revise pricing based upon market activity, or employ strategies to stifle the competition. That challenge is exacerbated when internal […]

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Business Politics

Business Politics

Behind the traditional “Four P’s” of marketing lies a well-known but rarely discussed cousin—the fifth P. This one stands for politics. Inter-company politics is as much a part of today’s fast-paced, global business economy as it was back in the days of buggy whip production. As a marketer, it is your job to drive your […]

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Not All Top Performers Belong In Management

Not All Top Performers Belong In Management

One of the most common business assumptions is that employees that excel in their position will make great managers. If an individual is creative and knows how to make things happen within the company, couldn’t they mentor and lead a team just like him or her? What genius on your part to promote them to […]

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People: Your Biggest Asset

People: Your Biggest Asset

Whether you’re in a 100-person company or a 2,000-person company, and whether you use just a few external vendors or hundreds, one rule remains: managing internal and external personnel is necessary for overall company growth, cost containment, and deployment against critical initiatives. Manual management of resources and vendors has some serious setbacks: Favoritism: Vendor selection […]

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Culture Shocked

Culture Shocked

Having worked for eight companies and consulted with many more, I have seen all types of business cultures. But when you boil them down, there are really just two kinds: structured and unstructured. Structured cultures involve an approved “code of conduct,” which is enforced by management. In an unstructured culture, the behavior of the leader […]

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IT Developers Reporting To Marketing? Crazy Beautiful.

IT Developers Reporting To Marketing? Crazy Beautiful.

Okay, the title may have raised an eyebrow or two. However, sometimes to make colossal leaps ahead of the competition some completely unconventional strategies may need to be attempted. At a large consumer products firm they successfully integrated their Ecommerce marketing and Ecommerce IT divisions and realized some quite spectacular results. The company was expanding […]

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20 Lessons Learned The Hard Way

20 Lessons Learned The Hard Way

Over the course of my career, I’ve had the good fortune of learning some valuable lessons. Following are a few key ones I encourage you to master to avoid the pitfalls along the gruesome climb up the corporate ladder. Don’t sacrifice “good enough” for perfect. Waiting costs time, revenue, and competitive advantage. Most times a vetted […]

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CDOs, CMOs And Future Marketers

CDOs, CMOs And Future Marketers

As the old days of Marketing Communications have been replaced by Marketing Technologies, marketers themselves have evolved from the days of “spray and pray” marketing to embrace new technologies, tools, and analytics. Marketers of the future can be found at the intersection of marketing and information technology. Traditionally, marketers focused on things such as product, […]

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Your Online Image Is No Laughing Matter.

Your Online Image Is No Laughing Matter.

Everyone likes a good laugh. But companies don’t generally laugh when negative online candor is directed their way regarding the people, processes, services or products they offer. The interesting thing is many companies have no idea what’s being said about them online. They simply don’t have the tools and processes in place to monitor the […]

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Copyright . Y&L Consulting. Inc. All Rights Reserved.
Privacy | Terms of Service